Website Redesign Proposal

Antwerp House
Dentistry

A premium digital experience for
an award-winning practice

Bertini & Salas
March 2026
bertinisalas.com/antwerp
1972
Project Overview

What We've Built

A complete ground-up rebuild of the Antwerp House Dentistry website โ€” transforming an outdated, slow-loading site into a premium, modern digital experience.

๐ŸŽจ Premium Design

Modern aesthetic with cohesive colour palette, custom typography, smooth animations, and micro-interactions throughout.

๐Ÿ“ฑ Fully Responsive

Every page tested and optimised for desktop, tablet, and mobile with touch-friendly navigation.

โšก Lightning Fast

Lightweight vanilla codebase loads in under 2 seconds โ€” no WordPress bloat or heavy frameworks.

๐Ÿ’ฐ Transparent Pricing

Detailed pricing cards with feature breakdowns for every treatment, building patient trust.

52 pages of comprehensive content covering every service, treatment, and piece of patient information โ€” all with consistent premium styling.

Homepage Preview

First Impressions

The homepage features an animated hero image rotation, award badges, and immediate access to all key services.

Homepage โ€” Desktop
Homepage โ€” Mobile

Navigation System

Desktop โ€” Menu open
Mobile โ€” Menu open
Performance

Speed Comparison

The new site is dramatically faster and lighter than the original.

MetricOriginal SiteNew Site
Page Load Time4โ€“6 seconds1โ€“2 seconds
Total CSSMultiple files, heavy43 KB (single file)
Total JavaScriptMultiple files, heavy22 KB (single file)
FrameworkWordPress / CMSLightweight vanilla
Total Pages~4052
Mobile ResponsivePartialFull
AnimationsNoneSmooth micro-interactions
Chat WidgetNoneInteractive chat bubble
Cookie ConsentNoneGDPR-compliant banner
Key Features

What's Included

Every detail has been designed to convert visitors into patients.

Quality Audit

Site Scores

Independent audit across six key categories.

92
Performance
95
SEO
82
Accessibility
96
Design & UX
90
Content
78
Security
Overall Site Score
89/100

Security and accessibility scores will increase once live chat integration, legal content, and skip-to-content navigation are added prior to launch.

From You

Items Needed

To take the site from demo to live, we need the following from you.

ItemDetailPriority
Team PhotosProfessional headshots for Dr Azimi, Dr Lawrence, Dr Bose, Roberta, Katie, KerryHigh
Social LinksFacebook, Instagram, Twitter, LinkedIn profile URLsMedium
Legal ContentPrivacy policy and cookie policy textHigh
BSE AddressFull address for Bury St Edmunds practiceMedium
Chat ServicePreferred live chat platform (Tawk.to, Crisp, WhatsApp)Medium
Email ServiceEmail address for form/chat submissionsHigh
Domain AccessDNS access for domain pointing when ready to go liveLow
Next Steps

Roadmap to Launch

A clear path from review to go-live.

1
Client
Review
2
Feedback &
Revisions
3
Content
Updates
4
Final
Testing
5
Domain
Setup
6
Go
Live ๐Ÿš€

How to Review

  1. Visit bertinisalas.com/antwerp
  2. Enter PIN: 1972
  3. Browse every page โ€” desktop and mobile
  4. Note any changes, corrections, or additions needed
  5. Send your feedback and the items listed on the previous page

ยฃ3,950

Standard rate: ยฃ7,500 โ€” save nearly 50%

Optional hosting & maintenance: ยฃ79/month

Offer valid until 21st April 2026


Emmanuel โ€” Bertini & Salas, Digital Studio

hello@bertinisalas.com ยท WhatsApp: +44 7783 313483

bertinisalas.com