Independent website analysis & upgrade recommendations
Your practice has strong credentials and a wealth of content, but the website's outdated build, excessive page weight, and cluttered user experience are undermining your online presence and costing you new patient enquiries.
Your clinical expertise, awards, and breadth of services are impressive — but the website isn't doing justice to them. The heavy page builder, enormous page weight, and overwhelming navigation mean many potential patients never make it to the content that would convince them to book. Competitors with modern, focused sites will consistently outperform you in search results and conversion.
A score of 5.8 means your site is functional but significantly underperforming relative to the quality of your practice. Patients searching for "dentist Cambridge" or "dental implants Cambridge" are likely finding competitors with faster, cleaner sites. On mobile — where most patients search — your site's heavy page weight creates a poor first impression before they ever read a word.
The three areas that need the most urgent attention.
Your navigation menu contains 80+ links across deeply nested submenus. While this demonstrates the breadth of your services, it overwhelms visitors — particularly on mobile devices where the mega-menu is almost impossible to use effectively. Many menu items link to the homepage rather than to dedicated pages.
| UX Check | Finding | Status |
|---|---|---|
| Navigation Structure | 80+ links across 8+ nested levels — overwhelming for users | Critical |
| Broken Menu Links | Multiple category headings link to homepage instead of section pages | Broken |
| Mobile Experience | Viewport meta present, but mega-menu is difficult on mobile | Poor |
| Duplicate Content | Navigation items repeated 3× in DOM (desktop, mobile, footer) | Bloated |
| Forms & CTAs | 4 separate forms on homepage (enquiry, booking, emergency, complaint) | Cluttered |
| COVID-19 Section | Outdated pandemic messaging (July 2021) still prominent on homepage | Outdated |
| Online Booking | External DentalHub booking system integrated | Present |
| ReCAPTCHA | v3 active on lead forms — good spam protection | Active |
Research shows that 88% of online consumers are less likely to return after a bad user experience. A cluttered navigation with broken links and outdated COVID messaging signals neglect — the opposite of the clinical precision you want to convey. Every patient who can't find what they need is a booking lost to a competitor with a cleaner site.
How fast your site loads directly affects how many patients stay — and how Google ranks you.
Your homepage makes over 245 separate network requests to load — an optimised dental practice site would typically make 20–35. The page renders at over 11,000 pixels tall, requiring extensive scrolling to see all content. Much of this is loaded regardless of whether the visitor ever scrolls to see it.
Third-party scripts from Google Tag Manager (×2), Facebook Pixel, YouTube embeds, EnquiryBot chat, and Google Maps all compete for bandwidth on initial load. The SiteGround Optimizer plugin mitigates some of this, but the fundamental architecture makes true optimisation impossible.
53% of mobile users leave if a page takes more than 3 seconds to load (Google research). With 245+ requests and multiple heavyweight third-party scripts, your homepage will take considerably longer on average mobile connections. For a dental practice, every bounce is a potential new patient — potentially worth thousands in lifetime value — lost to a faster competitor.
Your site is built on WordPress with the GeneratePress theme and WPBakery page builder (formerly Visual Composer). While this was a reasonable choice when the site was originally built, the accumulated plugin bloat, outdated page builder code, and multiple overlapping scripts now create significant performance and maintenance challenges.
Current Stack
Recommended Stack
A fair assessment includes recognising strengths worth preserving.
How well your site performs in search engines when potential patients look for dental services in Cambridge.
Your site benefits from Yoast SEO providing basic meta tags and canonical URLs — a significant advantage over many competitors. However, several opportunities remain untapped, and some existing content is actively hurting your search presence.
| SEO Check | What It Does | Status |
|---|---|---|
| Meta Description | Controls the text shown below your link in Google results | Present |
| Canonical Tags | Tells Google which version of a page is the "main" one | Present |
| Open Graph Tags | Controls how links look when shared on Facebook/LinkedIn | Present |
| HTTPS Security | Encrypts data and signals trust to Google | Active |
| Google Analytics | Tracks visitor behaviour and traffic sources | Active |
| Structured Data | Provides Google with business info (hours, services, reviews) | Limited |
| Image Alt Text | Describes images for accessibility and image search ranking | Inconsistent |
| Broken Internal Links | Menu categories linking to homepage instead of category pages | Multiple |
| Outdated Content | COVID-19 messaging from 2021 still prominent — signals neglect | Outdated |
| Footer Copyright | States "Site last updated January 2020" — 6 years outdated | Outdated |
While core SEO basics are in place thanks to Yoast, the broken links, outdated content, and "last updated 2020" footer tell Google — and patients — that this site isn't actively maintained. Google prioritises sites that demonstrate freshness and care. A competitor who regularly updates their content will rank above you, even with fewer awards and credentials.
Phased improvements to maximise impact and manage investment.
Remove or archive the COVID-19 messaging from 2021 and update the footer copyright from "January 2020" — these signal neglect to both patients and search engines.
Several menu category headings (Diagnosis, Prevention, Cosmetic Services, etc.) link to the homepage instead of relevant section pages. These need proper destinations.
Two separate Google Tag Manager containers are loading. Consolidate to one to reduce page weight and avoid duplicate data collection.
Implement comprehensive DentalClinic schema markup so Google can display your hours, reviews, services, and location in rich search results.
Replace the WPBakery template site with a modern, custom-designed build that loads 10× faster, reflects your clinical excellence, and converts visitors to patients.
Restructure 80+ menu items into a clear, intuitive hierarchy. Group services logically and ensure every link has a working destination page.
Replace the 4 separate homepage forms with a single, guided booking flow — service type, urgency, preferred time — that qualifies and routes enquiries automatically.
Build from mobile upwards. Over 60% of dental searches happen on phones — your site must deliver a fast, beautiful experience on every screen size.
Transform your existing case studies and testimonials into compelling visual stories — before/after photography with context builds enormous trust and drives implant and cosmetic enquiries.
Create targeted pages for key search terms: "dental implants Cambridge", "Invisalign Cambridge", "emergency dentist Cambridge" — each optimised to rank for high-intent queries.
We haven't just identified the problems — we've already built the solution.
Take your time to look through the findings. Everything here is based on objective analysis of your current site — the scores, the technical data, and the opportunities we've identified.
We've gone ahead and designed and built a completely new website for Antwerp House Dentistry — over 50 pages, fully responsive, with modern performance scores. It's live and ready for you to explore right now.
If you like what you see, the site is ready to launch. We're offering an introductory rate of £3,950 (normally £7,500) — available until 21st April 2026. Full details are included in the accompanying letter.
Antwerp House Dentistry has exceptional credentials — multiple awards, specialist services, 16+ years of implant experience, and a strong clinical reputation. Your website should reflect that. We've already built a modern replacement that loads faster, looks premium, and is designed to convert visitors into patients. All that's left is your approval to go live.